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Snoop Dogg Is In A New Lane, Launching His Own Line Of Breakfast Food

Snoop Dogg’s Broadus Foods company sells grits, oatmeal, maple syrup and pancake mix under the Momma Snoop brand name.

Following his recent announcement of Snoop Loopz cereal, Calvin “Snoop Dogg” Broadus has launched his Momma Snoop Breakfast Foods line, he shared Thursday (Sept. 22).

His latest food endeavor will provide breakfast items including grits, oatmeal, maple syrup and pancake mix inspired by his mom.

“There was a void for our culture when they took ‘Aunt Jemima’ off the shelves,” the West Coast legend said. “We’re replacing it with ‘Momma Snoop’ pancake mix, syrup, grits and oatmeal adding diversity into the grocery stores industry and creating opportunities for minority-owned food products and brands.”

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Momma Snoop and Snoop Loopz are produced by the 50-year-old rapper’s Broadus Foods company. Master P serves as the company’s CEO.

“Our mission is to build economic empowerment and generational wealth. The more we make, the more we give.”

The Long Beach-bred rapper revealed his Momma Snoop brand following his partnership with Funko for “Tha Dogg House” store, opening in 2023. The store will be located in Inglewood, Calif.

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