With the return of Coachella and other music festivals, festival season is back and better than ever. But just because the months are cooling down doesn’t mean festival season is over. One of this year’s most anticipated festivals, LA3C, is until December, but it’s fans won’t want to miss.
According to PMC’s press release, the festival was created to “connect people and communities through the city’s most influential and aspiring music, food, and art.” LA3C is an acronym for Los Angeles’ Capital of Culture and Creativity, and PMC Chairman, CEO, and Founder Jay Penske is confident the event will deliver. The Houston Hottie will hit the stage on Saturday with Latin star Maluma performing on Sunday, along with additional performances by K-pop group Seventeen and LA’s favorite uncle Snoop Dogg.
What is LA3C?
LA3C—which stands or Los Angeles Capital of Creativity and Culture Festival—is an annual, two-day music, food and art festival that includes live performances, multicultural food and interactive art created by artists from across the world. The event is hosted by the Penske Media Corporation (PMC), whose Chairman, CEO and Founder Jay Penske appointed Juan Mora, an impact investor and non-profit leader as the Chief Executive of LA3C. “It is an honor and privilege to build this festival,” Mora said in a press release in September 2022. “We believe that Los Angeles is a place where people come to pursue their creative passions and a place where talent, diversity and culture thrive. Our programming is meant to reflect our community and to create an inclusive environment where all feel welcome. Jay’s vision and the commitment to positively impact the city of Los Angeles inspires us all. I plan to leverage the expertise of Penske Media’s iconic brands to create an experience for all who join us.”