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Lil Baby is back with an extensive project. Here are our first impressions of ‘It’s Only Me,’ from best song to biggest takeaway and more.

Two years after releasing his chart topping, four-times RIAA platinum-certified album My Turn and a year after his The Voice of the Heroes joint album with Lil Durk, Atlanta rapper Lil Baby returns this Friday with his follow-up studio LP, It’s Only Me.

The 23-track set, released on October 14 under Quality Control Music and Motown Records, runs about 65 minutes and boasts guest appearances from Future, EST Gee, Young Thug, Jeremih, Nardo Wick, Pooh Shiesty, Friday and Rylo Rodriguez. It’s Only Me’s cover art resembles a landscape painting that depicts a Mount Rushmore of Lil Baby, hovering over an image of the woozy-sounding rapper in nature, seated on a large rock.

Lil Baby is back. Nearly three years after the release of My Turn, the Atlanta rapper has delivered It’s Only Me—a lengthy project with lots of tidbits for listeners to dissect. From a slew of features that include Future, Jeremih and EST Gee to a further stretching of his lyrical abilities, Lil Baby hits to score, even if he sometimes misses.

It’s Only Me’s release comes as the 27-year-old born Dominique Jones continues to soar. His smash single with rapper Gunna, “Drip Too Hard,” was recently certified Diamond with sales of over 10 million copies. The “Yes Indeed,” “We Paid” and “The Bigger Picture” recording artist just closed out this year’s One Musicfest and released the FIFA World Cup’s official 2022 theme song, “The World is Yours to Take.”

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The Grammy winner and co-headliner of the One of Them Ones tour with Chris Brown is the subject of a feature documentary, Untrapped, now streaming on Prime Video. Lil Baby is also co-producing the new BET+ unscripted series, The Impact Atlanta, and is featured in the Call of Duty: Modern Warfare II “Squad Up’ commercial.

The founder of the 4PF record label — who recently took home an MTV VMA for best hip-hop video alongside Nicki Minaj for “Do We Have a Problem” — Lil Baby utilizes the majority of It’s Only Me to shine light on his success, influence, family and intentions to not backtrack to his humble beginnings, growing up in Atlanta’s Oakland City area or doing prison time for drug charges. Fans can expect a more lyrically astute, confident rapper who knows his value and reminds the listener throughout his new project that with great power comes great responsibility.

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