TLC and apparel brand Good American have unveiled “CrazySexyGood,” a new campaign centered around female empowerment and inspired by their uplifting 1999 anthem, “Unpretty.”
“It is so important for young women to have role models to look up to. It’s incredible to see a brand like Good American that stands for empowering women and promoting the message that you don’t need to change your body shape, style, or who you are, just to fit into what society considers sexy,” said Chilli, 51, in a statement.
“We are excited to be a part of this campaign because it’s everything we’ve always stood for as a group. We were never the typical “girly-girls” society expected us to be and we were proud to provide a platform that inspired women to embrace their authentic selves. This is the way TLC started and it’s who we are today — unapologetic about who we are, what we wear, and how we feel, and we are proud to share this message alongside Good American.”Drawing inspiration from the iconic girl group’s second hit single, ‘Unpretty,’ the campaign centers around female empowerment, self-worth and breaking down industry norms and standards, all things that TLC firmly believes in. Highlighting the brand’s best-selling denim, puffers and Better Than Leather collection, the campaign further demonstrates that ‘sexy’ comes in many forms and no matter what, authenticity is key.
There’s so much pressure placed on women in society, and we’re made to feel as though we aren’t good enough just because we don’t fit into traditional standards of beauty. We’ve always stayed true to who TLC is as a group when it comes to our music, our lyrics, the clothes we wear, and how we present ourselves,” Tionne ‘T-Boz’ Watkins agrees. “We love the way Good American embodies the message of embracing beauty in all forms, and that will always resonate with us. We’re proud to be a part of a campaign that’s about celebrating real women, with real curves, and empowering them to remain true to themselves and feel confident and sexy in their own skin.”