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Pharrell Williams’ BBC ICECREAM To Open Flagship Store In Miami

Founded by Pharrell Williams and NIGO, Billionaire Boys Club is unveiling its brand-new Miami flagship store, opening the doors to a world of inimitable fashion and culture.

“I’m very grateful that we have the opportunity to bring our flagship store to Miami. It’s going to be a place where people can come in to get inspired by the mix of fashion, culture, art and design. I can’t wait for everyone to see what we’ve created here, it’s really special,” shares the musician in an exclusive press release.

BBC ICECREAM’s new brick-and-mortar will function as one part market and one part “canvas” for local and global artists, staying true to the neighborhood’s roots as Miami’s cultural and artistic epicenter.

“We wanted to create an immersive space where our community and BBC family could come in and experience our world,” Williams explained to VIBE. “Miami is at the mecca of fashion and culture, and it felt right to have our flagship store there right in the heart of the Art district.”

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The new 5,000-square-foot marketplace designed by Snarkitecture will introduce a hands-on experience through exclusive products and art installations.

Wynwood’s flagship store is built using materials and aesthetics inspired by the Everglades National Park. Its design also employs environmentally conscious components, such as recycled plastics, glass, and wood panels.

The store design will also include a central sculpture created by Arsham. The Billionaire Boys Club Miami flagship store is located at 2545 NW 3rd Avenue and officially opens on October 20.

BBC ICECREAM’s newest locale is looking to reimagine the traditional retail model as an art gallery to drive social engagement, exploration, and experimentation.


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