Connect with us

Hi, what are you looking for?

Black Music MagazineBlack Music Magazine
0

News

Ice Cube and NFL team up for economic equity initiative

The NFL is teaming up with Ice Cube.

The league announced Thursday that it is partnering with Contract with Black America Institute, an economic inclusion-focused initiative led by artist and entrepreneur O’Shea Jackson, who is known as Ice Cube.

“We feel like if you tackle the huge wealth gap between Black people and white people in this country, that should solve a lot of problems that’s there,” Ice Cube said on the AP Pro Football Podcast. “Our thing was to go after some of the biggest companies in the country that rely on Black consumers or Black workers, and the biggest one that we focused in on was the NFL.”

The NFL has been working to increase economic equity and partnerships with Black-owned businesses. The partnership with Ice Cube’s CWBA will focus on identifying league-wide opportunities in the financial, tech, and production sectors, with a concentration on increasing direct and indirect spending to national Black businesses to help close America’s racial and economic wealth gap.

Advertisement. Scroll to continue reading.

Ice Cube, his longtime business partner and entertainment lawyer Jeff Kwatinetz, and advisors Ja’Ron Smith and Chris Pilkerton started this initiative in 2020. They worked with Troy Vincent, the NFL’s executive vice president of football operations, and presented the idea to NFL Commissioner Roger Goodell.

Read More : TheGrio.com

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

New Music

Ty Dolla $ign was briefly hospitalized on Saturday (November 26) after suffering a nasty skateboarding accident. The West Coast crooner alerted fans to his...

Music

ATL-based Queen Of Da Souf rapper Latto releases her highly anticipated new album 777 via RCA Records – click here to listen. Her latest project includes her previously released tracks – the electric single “Wheelie” featuring 21...

News

Jaidyn, who also shares toddler son Javaughn J Porter with the ‘Thotiana’ rapper, takes to her Instagram account to share a glimpse of their...

News

Who would Chris Brown go up against in a Verzuz battle? We might find out soon. In a new interview with Big Boy on...

Advertisement